My hometown is Amsterdam, I was born here in 1992. After graduating from Academie Artemis, where I studied the bachelor allround styling; interior, fashion, media & food styling, I started following my parents footsteps.

For French Connection I travel throughout the Netherlands  too make sure the ‘shop-in-shops’ in the Bijenkorf look charming and presentable. I’ve assisted with French Connection store management in Amsterdam on key visual merchandising decisions that have an impact on store workload and sales.  Furthermore, I’ve  been working with the visual merchandise team in London, providing solutions to store’s specific challenges using brand standards and  guidelines from the creative director.

The purpose of visual merchandising is to attract, engage and motivate the customer towards making a purchase by displaying goods in a way that highlights their preferred features and benefits. But it’s much more than just that: the design of the store should reflect a brand’s personality and characteristics. More importantly, it should tell a story. For me, Visual Merchandise is the perfect combination of the commercial and creative.

I’m also working with the agent for French Connection in Holland I’m trying to find new ways to grow brand awareness and increase clientele. Mainly by searching for interesting collaboratings with influencers, bloggers and stylists. Creating content for all social media channels and maintaining public relations by writing press releases and organising press events.

Before that I’ve worked as a Barista for nearly 6 years. Learning the basics at Coffee Company, I started too grow more and more fond of the science behind every cup. At last I’ve expressed my love for coffee at Koko Coffee & Design, a lovely place where fashion meets coffee in an arty living room.

To add it up, I also have a horse. I try to spend as much time outdoors with him as I can. It’s a lovely escape from the busy city life. He was an untrained wild stallion. I’ve tamed him and taught him everything from scratch.