{"id":829,"date":"2017-07-31T16:43:21","date_gmt":"2017-07-31T16:43:21","guid":{"rendered":"http:\/\/www.annabellevandijk.nl\/?page_id=829"},"modified":"2021-11-07T13:10:50","modified_gmt":"2021-11-07T13:10:50","slug":"about","status":"publish","type":"page","link":"https:\/\/annabellevandijk.nl\/?page_id=829","title":{"rendered":"ABOUT"},"content":{"rendered":"

My name is Annabelle van Dijk, a creative from Amsterdam who\u2019s currently based in Berlin.<\/span><\/p>\n

In my youth I was always surrounded by creativity, with my parents as an inspiration. I grew up in a showroom displaying brands like Napapijri, Paul Smith and French Connection. With my bachelor\u2019s in Interior, Fashion, Media and Food Styling, I started working for my parents agency. Which is where I found my love for visual merchandising.<\/span><\/p>\n

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My first experience as a visual merchandiser was for French Connection. I maintained brand standards for the French Connection shop-in-shop\u2019s at multiple locations of luxury department store ‘de Bijenkorf\u2019. This meant traveling to different cities throughout the Netherlands. I\u2019d also travel to London twice a year to merchandise the store in Covent Garden together with the visual team. During those visits we\u2019d create guidelines for all stores worldwide.<\/span><\/p>\n<\/div>\n<\/div>\n

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Aiming to develop myself more, I started working as visual merchandiser for Uniqlo. Being part of the team that opened the first flagship store in Amsterdam. I\u2019d provide solutions to store specific visual and merchandising challenges using brand standards and corporate visual guidelines to maintain brand integrity. Adapting corporate visual direction based on the store need and inventory levels and drive sales through strategic merchandise placement and compelling displays.<\/span><\/p>\n<\/div>\n<\/div>\n

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After Uniqlo I looked for a less corporate environment, which brought me to ARKET. As flagship store it was expected from us to be inspiring and follow guidelines less strictly. I was the responsible visual for menswear, but worked closely with visual team to create an inspirational shopping experience on the woman\u2019s, children\u2019s and the home department.<\/p>\n<\/div>\n<\/div>\n

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What I\u2019ve actually been doing:<\/p>\n